How to Become a Shopify Expert: 10 Experts to Follow

It's no secret that Shopify experts know what it takes to build successful and profitable ecommerce stores. With their vast knowledge and experience, Shopify experts can craft solutions to meet unique business needs. It's what sets them apart from other ecommerce store builders.

Shopify is one of the top ecommerce platforms in the world, and its user base is expected to grow even further as online sales take a larger piece of the retail pie each year. The platform’s robust feature set and functionality make it a no-brainer for online retailers just getting starting or scaling into an omnichannel operation.

And the best part? It’s trusted by more than 1.7 million businesses worldwide. So there’s a massive community of experts on social media, blogs, and podcasts who can offer tips and tricks.

We’ve curated a list of ten Shopify experts who can help you learn how to optimize the platform to grow your business, get strategies and success stories from business owners like you, and discover how to get the most out of your store experience.

How to become a Shopify expert

There are a few ways to be considered a Shopify expert. You can begin as an ecommerce influencer, offering tips, tricks, and hacks to help other sellers get the most out of their Shopify stores. You can also create educational materials such as blog posts, videos, or podcasts to show people how to use the platform.

The other way involves becoming a Shopify Partner, which only requires signing up, building development stores, and collecting commissions. Of course, Shopify won't list you as an expert right away. You'll have to prove your knowledge, grow your portfolio, and solve complex customer issues to be considered a Shopify expert developer on the platform.

Mastering Shopify requires dedication and time. You'll need to attend workshops and study the platform to understand how it works. From there, you can effectively use its features to help other businesses.

You should also stay up on the latest trends and changes in the platform and attend events to keep up with industry developments.

Types of Shopify experts

Luckily, being a Shopify expert isn't a one size fits all role. There are a variety of paths you can take to become an expert in the platform. These range from development and design to marketing and analytics. Here's a breakdown of some of the most popular types of Shopify experts.

Shopify expert developers (theme)

Some Shopify expert developers specialize in creating and customizing Shopify themes to give stores a unique look and feel. They work with developers to ensure the code is optimized for the platform and can handle various features.

Shopify migration and setup experts

A Shopify setup expert helps store owners optimize their stores for the best performance. This optimization includes setting up payment gateways, customizing the checkout process, integrating analytics, and more. A Shopify migration expert can also help store owners move their content from other platforms to Shopify.

Shopify ecommerce SEO expert

Shopify ecommerce SEO experts help store owners create comprehensive marketing plans and execute strategies that can drive sales. They understand the importance of optimizing for search engines, creating content and ads, and using social media platforms.

Shopify expert developers (app)

App development experts specialize in building custom apps for Shopify stores. They have the technical know-how to create and maintain complex applications to help store owners streamline operations.

Shopify analytics and reporting experts

Analytics experts help store owners track and analyze profitability and ecommerce metrics such as website visits, customer acquisition costs, and average order value. With this data, store owners can make informed decisions about how to optimize their stores.

Shopify maintenance experts

Maintenance experts help store owners keep their stores updated and running smoothly. They can troubleshoot any issues that may arise, as well as install and configure new features.

Shopify conversion experts

Conversion experts specialize in converting existing Shopify themes to different versions of the platform. This conversion can help store owners take advantage of new features and ensure their themes are optimized for the latest version of Shopify.

Shopify enterprise service experts

Enterprise service experts help larger organizations scale their businesses. Shopify Plus merchants can access a higher tier of support from Shopify experts. These individuals can help stores build custom integrations, create multichannel solutions, and more.

How much does it cost to hire a Shopify expert

The cost of hiring a Shopify expert developer can vary based on the type of services you require. Generally, most developers charge an hourly rate ranging from $15-$29 on freelance sites like Upwork.

However, some experts may offer customized packages for a fixed cost. So it's important to discuss your specific needs with each expert before deciding. Additionally, some experts may offer discounts for long-term contracts or bulk orders, so it's worth asking around.

Ultimately, the cost of hiring a Shopify expert will depend on your budget and the type of services you need.

10 Shopify experts to follow in 2023

How automation helped one Shopify seller increase order volumes by 75%

Automation for Shopify and QuickBooks minimizes the time spent managing your finances, allowing you to focus on business growth. Combining these two powerful programs allows you to stay ahead of the times and on top of ecommerce trends.

Webgility’s Shopify-QuickBooks integration connects your Shopify store to your accounting platform. But it doesn’t stop there. Webgility’s ecommerce automation technology automatically syncs order and customer details, sales tax, ecommerce platform fees, invoices, shipping fees, and more between them.

This automated sync helps sellers eliminate errors from manual data entry and record and reconcile Shopify sales easily. It can even keep products, prices, and quantities consistent across every store they manage — not just Shopify.

A seamless integration between Shopify and QuickBooks facilitates accurate accounting, an imperative factor for today's digital business landscape. Maintaining accurate records helps sellers avoid costly errors like overselling, prevent fraud, and maintain customer confidence in the long run.

Take Jordan’s Skinny Mixes, for example. Before implementing an automated solution, the team was buried in busywork, with too many orders to fill and not enough time to account for them or properly manage cash flow. And manually entering order information from Shopify and Amazon into QuickBooks left little time to focus on business growth.

Since implementing Webgility for Shopify and QuickBooks, the company could put accounting on autopilot, which gave them the bandwidth to test new marketing strategies. Overall, they’ve increased order volumes by 75% year-over-year, added over $3 million in annual revenue, and recovered 19% of abandoned carts.

The Webgility Team