Today’s ecommerce apps boast such robust analytics and reporting features that business owners can sometimes get bogged down with too much data.
It’s not a bad problem to have, but only if you know how to cut through the noise and pick out the important insights. Retailers and brands must decide which ecommerce metrics to track closely to better understand their businesses.
Staring down a jumble of numbers is undoubtedly overwhelming. So to help you get started, we put together a list of the most impactful ecommerce metrics that unlock insights into the health of your ecommerce business.
Following these key ecommerce metrics can help you improve the customer experience on your online store, create more impactful marketing campaigns, and see your profitability metrics go up.
But first, let’s understand what we mean when we talk about ecommerce metrics — they aren’t the same as key performance indicators (KPIs).