Our data team analyzed the order volume across a random sample of 600 merchants in the US to get a sense of the impact of Covid-19 on small businesses in ecommerce.

Using the week of January 5, 2020 as a baseline, we compared how order volume changes on a weekly basis.

TLDR, COVID-19 is helping some categories while significantly hurting others.

Most positively impacted Most negatively impacted
  • Arts & Craft
  • Automotive
  • Education
  • Electronics
  • Food & Beverage
  • Furniture
  • Gifts & Speciality
  • Guns & ammo
  • Health & Beauty
  • Home & Garden
  • Industrial Equipment
  • Music, Books & DVD
  • Sports & Recreation
  • Toys & Games
  • Apparel
  • Jewelry & Accessories
  • Office & Stationary
  • Wholesale
 
 
The Webgility Team The Webgility Team
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