Our data team analyzed the order volume across a random sample of 600 merchants in the US to get a sense of the impact of Covid-19 on small businesses in ecommerce.
Using the week of January 5, 2020 as a baseline, we compared how order volume changes on a weekly basis.
TLDR, COVID-19 is helping some categories while significantly hurting others.
| Most positively impacted | Most negatively impacted |
|
|
|
|
|
|