Today's marketplace is more competitive than ever. As a result, innovative businesses are leveraging omnichannel commerce to get ahead.
Regardless of where and how they shop, customers expect integrated experiences across all channels. These expectations include shopping via a website, mobile app, or in-store. 59% of shoppers indicate the importance of shopping on mobile platforms when purchasing.
The same data also shows that 56% of in-store shoppers use their smartphones to shop or look up items while they're in the store. So matter what channel the customer uses to shop, their experience must be consistent across all platforms.
A successful omnichannel commerce strategy requires more than just having a website and an app. Businesses need to understand the complete customer journey regardless of their shopping channel.
So what is omnichannel commerce, and why does it matter? Discover what businesses need to know about this modern approach to customer engagement.