How Greg went from renting out vending machines to building a successful ecommerce party business

We snagged some time with Greg Gordon, Founder of PartyMachines.com, to get his take on finding success in the ever-changing ecommerce landscape. With a massive social following and a formula for growth, Greg has been able to take his foam machine business to crazy new heights since its inception in the late '90s, and he wants to share that knowledge with you.

Register and grab a seat for this 45-minute session with Greg and John, where they'll cover all of the decisions made behind the scenes and how to spot opportunities when they arise. We'll end the session with a live Q&A, so bring your questions, dig in, and learn from a business owner just like you.

You'll Learn

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How to formulate a plan for strategic growth

Streamlining your business operations and costs

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Establishing and leaning into a niche for your business

Leveraging influencers and socials for massive gains in reach

About the expert

Greg Gordon got his start initially renting out vending and margarita machines in the late 90's. By 2003, he made the switch to renting foam machines. After a 33-month period of living and working in Beijing, Greg returned home to Austin, Texas in 2013 and made changes to his foam formula, lowering overhead costs and increasing his reach in the market. In 2016, he automated his packing process, and in 2017, he ventured into Amazon alongside selling on his site. 

During the pandemic, the PartyMachines TikTok amassed over 1 million followers. Using his previous knowledge and experience from living in China, Greg became efficient in getting his supply directly from China. By 2023 he had upgraded his packing process yet again, and he now manages a team of professionals. After adding bath bombs and shower steamers to his catalog, Greg predicts they will eclipse his foam sales within 24 months.