Top 5 B2B Ecommerce Platforms: Features, Pricing and Comparison

When you think of building your online store, choosing the right B2B ecommerce platform can make all the difference. 

Ecommerce is a multi-trillion dollar market. In 2024, ecommerce accounted for over 17 percent of retail sales worldwide, which will gradually increase year over year. Simultaneously, the revenue in the ecommerce market is projected to reach US $4.32tn in 2025.

There's no doubt—the opportunity to build your online store has helped numerous businesses grow rapidly. However, there are hundreds of ecommerce platforms starting from Shopify to BigCommerce, which can make it challenging to choose the right one for your business.

This is why we have created this guide to help you compare the list of best ecommerce solutions based on their features, pros & cons and pricing.

Once you go through it, you will have a clear understanding of which B2B ecommerce platform caters to the unique needs of your online store.

Let's get started!

Best B2B ecommerce platforms

With numerous options available, it's essential to understand the unique features, pricing structures, and capabilities of each platform to make an informed decision. Let's dive into a comparison of some of the leading B2B ecommerce platforms-

1. 1. Shopify

   Shopify is one of the best B2B ecommerce platforms, known for its user-friendly interface and extensive app store, allowing businesses to customize their online stores easily.

   Its built-in SEO tools and vast customization options make it ideal for all businesses to sell their products online and in person.

   Suitable for: All business sizes

   Features:

   • Store Builder: Its user-friendly builder offers over 100 no-code, mobile-friendly themes
   • Integration: Integrates with numerous well-known tools, including Zapier, Vitals, PageFly, eBay, Amazon, etc.
   • Payment Gateway: Native payment provider compatible with over 100 third-party payment providers

   Pros:

   • Round-the-clock support through chat, email, and phone
   • Editor with built-in AI assistant to optimize product listings
   • Supports multiple currencies and languages, making it suitable for international sales

   Cons:

   • While templates are customizable, deeper customization may require coding knowledge
   • Businesses may feel restricted by Shopify's rules and policies, including restrictions on product types, pricing structures, etc., limiting their control over their online presence
     
     

   Pricing:

   Shopify offers several pricing plans:

   1. Basic Shopify Plan: $29/month
   2. Shopify Plan: $79/month
   3. Advanced Shopify Plan: $299/month
   4. Shopify Retail Plan: $89/month (for synchronizing online and offline operations)
   5. Shopify Plus Plan: Starting at $2,300/month (for enterprise-level businesses)
   6. Enterprise Commerce Plan: Custom pricing for large enterprises.
   7. For more details on pricing, visit Shopify Plans and Pricing.
      
      

   G2 Shopify Reviews:

   Shopify has a G2 rating of 4.4/5. Here's a review from one of the happy customers:

   Shopify is relatively easy to use. It is a quick solution to the issue of an e-commerce website without using tons of plugins (which frequently need to be updated) and provides a professional look for my business.

   Also read: Top 12 Ecommerce Automation Software To Drive Growth In 2025

2. BigCommerce

BigCommerce is an enterprise ecommerce solution that handles everything from web hosting to maintenance, so there's no need to worry about the technical aspects.

Whether you manage multiple brands or sell across different customer segments or regions, it enables you to streamline your operations from one single account.

Suitable for: Mid to large businesses

Features:

• Customer groups: Segment your customers for pricing, product access and promotions without having to maintain a second site
• Multi-currency: Accepts payments in over 100+ currencies and offers local payment methods through the gateway of your choice
• Integration: Integrates seamlessly with various platforms including NetSuite ERP, Salesforce, HubSpot, Clover, ZenDesk, etc.

Pros:

• Reliable round-the-clock support is available to assist with any issues or questions
• Built-in SEO tools improve visibility and attract organic traffic
• Multi-channel selling capabilities enable businesses to sell on diverse platforms like Amazon and eBay

Cons:

• While basic functions are user-friendly, some advanced features may require a steep learning curve
• The selection of free themes is relatively small, which may necessitate additional investment for premium designs

Pricing:

BigCommerce offers several pricing plans:

1. Free Trial: 15 days
2. Standard Plan: $29/month
3. Plus Plan: $79/month
4. Pro Plan: $299/month
5. Enterprise Plan: Custom pricing based on individual business needs

For more details on pricing, visit BigCommerce Pricing.

G2 BigCommerce reviews:

BigCommerce has a G2 rating of 4.2/5. Here's a review from one of the happy customers:

3. Wix

Wix is one of many platforms intended to make ecommerce website building a fast and painless process. It offers unmatched website building features, a large library of stunning templates, and an easy-to-use editor. Wix also provides more than 900 professionally designed templates for a diverse range of industries and website needs, including online stores and blogs.

Suitable for: Small businesses

Features:

• Mobile optimization: Ecommerce website is automatically optimized for mobile devices, ensuring it looks great everywhere
• Automatic site backups: Creates backup points of your website that can be restored at any time
• Integration: Integrates seamlessly with platforms such as HubSpot, Mailchimp, Omnisend, etc

Pros:

• Allows you to add numerous third-party apps and add-ons to your site, such as an email marketing platform, live chat, appointment managers, etc.
• Its drag-and-dop interface makes website creation easy without needing any coding knowledge
• Offer all-in-one solution for hosting, domain registration, and website building

Cons:

• Some users report slow loading times on complex sites
• Wix websites present certain incompatibilities with mobile devices

Pricing:

Here are the plans offered by Wix:

1. Light: $17/month
2. Core: $29/month
3. Business: $36/month
4. Business Elite: $159/month

For detailed pricing information, visit Wix Pricing Plans.

G2 Wix reviews:

Wix has a G2 rating of 4.2/5. Here's a review from one of the happy customers:

4. WooCommerce

WooCommerce is one of the best B2B ecommerce platforms that power more than 6 million stores. This free, open-source WordPress eCommerce plugin is very flexible and can be tailored to the needs of almost any business.

Suitable for: WordPress users and those seeking customization

Features:

• Built-in content manager: Create informative product descriptions and landing pages, showcasing the product's benefits that solve customer pain points
• Inventory Management: Keep track of stock levels and receive notifications when it's time to reorder.
• Integration: Integrates well with platforms like HubSpot, FedEx, Mailchimp, Stripe, etc.

Pros:

• Provide access to its core code, which offers complete control over the store's functionality and user experience
• Integrates with various payment gateways
• Maximize your visibility with its built-in SEO features, such as customizable product titles, product categories, etc.

Cons:

• Limited to WordPress websites
• Demands significant web development experience, making it less suitable for those who aren't tech-savvy

Pricing:

WooCommerce is free but involves extra costs:

Estimated costs can range from $10/month for basic setups to over $70/month, depending on the plugins and themes used.

For more details on potential costs, visit WooCommerce Pricing.

G2 WooCommerce reviews:

WooCommerce has a G2 rating of 4.4/5. Here's a review from one of the happy customers:

5. Adobe Commerce (Magento)

Adobe Commerce is an open-source ecommerce platform that can handle hundreds of thousands of products seamlessly.

This non-hosted ecommerce platform uses drag-and-drop page builder that offers extensive flexibility to design your website. It also eliminates the need for a developer to make changes to the online store.

Suitable for: Large businesses

Features:

• Optimized delivery for A/B testing: Test storefront content, layout, and component variations across pages and segments with easy-to-use A/B testing
• Company accounts: Let your customers set up accounts with multiple buyers that can be organized into buying groups or hierarchies
• Integration: Integrates with other Adobe products like Adobe Target, Adobe Experience Manager, Adobe Real-Time Customer Data Platform, and more

Pros:

• Comes with an extensive suite of SEO features such as image optimization, Google SEO roadmap generation, etc
• Customers can interact with your brand on multiple channels, such as websites, mobile apps, social media, etc.
• Provides advanced inventory management and customer segmentation tools

Cons:

• High technical skills required
• The customization process is time-consuming

Pricing:

The pricing depends on business requirements.

G2 Adobe Commerce review:

Adobe Commerce has a G2 rating of 4.0/5. Here's a review from one of the happy customers:

Key features to consider while choosing the best ecommerce platform

The ecommerce industry will continue to evolve, and so will the platforms that support it. By focusing on crucial features, you can choose the right ecommerce platform that not only meets your business needs but positions your business for future success.

Here are some critical features that you should always consider when choosing an ecommerce platform for your business:

1. Customization

Choose a B2B ecommerce platform that aligns with your business goals and resources. It is ideal to opt for a platform that enables you to tailor the look and feel of your online store and match your brand identity.

2. User-friendly interface

Your ecommerce platform must be easy to navigate. It will not be only convenient to you but also to your customers and lead to higher conversion rates and less frustrated customers.

3. Mobile optimization

As mobile shopping surges, you must ensure your ecommerce platform can be optimized for mobile devices. The platform should provide responsive design capabilities, allowing your customers to shop conveniently from mobiles or tablets.

4. Payment processing

A good ecommerce platform supports multiple gateways, such as credit cards, PayPal, etc., and offers secure checkout options. 

5. Integrations

Look for a platform that can integrate with third-party platforms like inventory management systems, CRMs, analytics tools, or shipping providers.

6. Scalability

The best ecommerce solution can always accommodate your business growth, whether it's expanding inventory or growing traffic by reaching new markets. The efficient platforms also offer features like multi-channel selling and support for international markets.

7. Security

The B2B ecommerce platform should provide SSL certification, PCI compliance and data encryption to protect your business and customer data.

8. SEO capabilities

Ecommerce platforms with built-in SEO features will optimize your online store for search engines. It is one effective way to increase sales, as this puts your site in front of shoppers.

9. Order management

Implementing an efficient order management system to your ecommerce business will enable you to manage orders, track inventory, and analyze performance. Thus, choosing a platform that syncs order details and prices across multiple sales channels will allow you to analyze performance from a central dashboard.

Final words

Evaluating every ecommerce platform's features and pricing will make it easier to decide which option is the right pick for your business needs.

Some platforms like Shopify and f are designed to be user-friendly and require little technical expertise. On the contrary, Adobe Commerce requires more technical expertise for customization.

One of the biggest challenges that most ecommerce platforms face today is streamlining financial operations.

Even if you run an online store where orders are flying from every corner of the globe, till the time you come across accounting challenges, you won't be able to scale. This is where accounting automation software like Webgility steps in, ready to save the day!

Best accounting automation software

From managing invoices and tracking expenses to reconciling bank statements and generating financial reports, Webgility streamlines every task.

Ready to transform your ecommerce accounting experience? Book a demo today!

FAQs

What are the features of B2B ecommerce platforms?

B2B ecommerce solutions offer a range of features tailored for business-to-business transactions, including bulk ordering, order and inventory management, integration with ERP systems and personalized pricing.

Which ecommerce platform is best for B2B?

The best five B2B ecommerce platforms are Shopify, Wix, Woocommerce, BigCommerce, and Magento.

How do I know if my ecommerce platform is mobile-friendly?

Choosing an ecommerce platform that offers built-in responsive themes and design templates will ensure a smooth shopping experience.

How long does it take to launch a B2B ecommerce website?

The timeline may vary and take around 3 to 12+ months depending on the complexity of the site—custom features, integrations, and other advanced functionalities.