The Webgility Blog | Ecommerce Content To Help Grow Your Business

12 Best Ecommerce Automation Software to Drive Growth in 2025

Written by Lynaia Lutes | Dec 24, 2024 4:03:11 PM

Scaling up an ecommerce store requires the right blend of technology and strategy. Manually managing systems increases errors, hinders customer experience, and reduces scalability. 

However, building these systems in-house will take years of research and implementation. Then, how do you scale your ecommerce business with ease? 

There are several easy-to-implement tools in the market now to help ecommerce business owners shape the customer experience and run their online stores efficiently.

In this post, we will look at some of the best ecommerce automation software that can help you scale up your ecommerce businesses.

12 best ecommerce automation tools to consider

Ecommerce automation software connects storefronts, online marketplaces, shipping tools, and accounting solutions to automate crucial tasks. It includes:

  • Running marketing campaigns
  • Providing personalized product search experience to users
  • Managing accounting and financial reporting
  • Improving shipping process
  • Enhancing customer experience
  • Gathering product reviews

Keep reading to get a list of the best ecommerce automation software to optimize these tasks.

Marketing automation 

1. Omnisend

Omnisend is an ecommerce email and SMS marketing automation platform helping businesses run marketing campaigns on the fly. It’s popular for its user-friendly interface and excellent customer support.

Key automation capabilities
  • Growing and maintaining an audience list by collecting contact details from visitors
  • Segmenting audience based on demographics, past orders, and more for targeted marketing
  • Launching email and SMS campaigns in a click
  • Creating personalized campaigns by targeting specific customer segments 
  • Pulling reports of email and SMS campaigns from the reporting dashboards
What do users say about Omnisend?

Users appreciate the numerous automation features, customer support, and how the tool simplifies running personalized campaigns at scale. 

Omnisend user review | Source: G2

2. Tailwind

Tailwind is a marketing platform that helps ecommerce businesses with social media automation through its AI copilot, automated scheduling, and designing social posts. It brings together Facebook, Instagram, and Pinterest, and email marketing in one tool. With Tailwind, you can run ads, send emails, and schedule social media posts. 

Key automation capabilities
  • Design and schedule social media posts using in-built templates
  • Create email content with an AI-based copywriter
  • Schedule email campaigns
  • Pull engagement metrics of social media accounts
What do users say about Tailwind?

Users find it effective for social media management. 

Tailwind user review | Source: G2

Product recommendation

3. Bloomreach

Bloomreach is a cloud-based ecommerce automation platform that personalizes customers' product search experience. It shows tailored results for every search and helps them find what they are looking for as quickly as possible. 

Key automation capabilities
  • Providing the most relevant search results by using AI
  • Showing AI-driven personalized recommendations by analyzing their website actions
  • Allowing customers to search for products using images. 
What do users say about Bloomreach?

Users appreciate the flexibility provided to create a highly personalized customer experience.

Bloomreach user review | Source: G2

4. Nosto

Nosto is another popular ecommerce automation platform that helps online brands improve the shopping experience for their customers. It not only refines search results for customers but also optimizes them based on your business goals. That could be boosting high-margin items in search results to increase profitability or showing top-converting products more to power revenue.

Key automation capabilities
  • Showing AI-driven personalized recommendations by analyzing their website actions
  • Generating dynamic product bundles in search results to boost sales 
  • Controlling product sorting on category pages to boost high-margin or top-converting items.
What do users say about Nosto?

Users appreciate the personalization features, detailed tutorials for implementation, and dynamic bundling features that also popularize their lesser-known products. 

Nosto user review | Source: G2

Accounting and financial reporting 

5. Webgility

Webgility is the popular choice for 20,000+ businesses to streamline accounting and financial management.

It is known for integrating with the popular accounting platform QuickBooks, automatically syncing order data and inventory levels (in near real time) between your ecommerce platforms and QuickBooks. This easy and automated data sync ensures your books are always up to date, and financial reporting and monthly close are a breeze.

Webgility integrates with more ecommerce platforms, marketplaces, shipping services, POS systems, than most solutions in the market. Designed for both single and multichannel businesses, Webgility easily scales with your business.

Key automation capabilities

What do users say about Webgility?

Users appreciate easy integration with QuickBooks, excellent customer support, and how Webgility acts as a catalyst in business growth. 

Webgility user review

6. A2X

A2X is a simple reconciliation tool for accountants and bookkeepers to simplify month-end closing for ecommerce businesses. It links directly to ecommerce platforms (such as Amazon, eBay, and Shopify). It captures payout reports and categorizes data into summarized revenue, expenses, and sales tax and syncs financial data into accounting software (such as QuickBooks and Xero). However, unlike Webgility, it doesn't sync in real time. Instead, it syncs summaries weekly or biweekly. 

A2X only handles summary level data creating single entries for revenue and expenses by category. This keeps accounting simple but it doesn't track inventory or COGS. It also doesn't allow for detailed financial reporting or order level details.

Key automation capabilities
  • Sync data from ecommerce platforms to accounting software (weekly or biweekly)
  • Keep an account for taxes automatically for easy bookkeeping
  • Generates detailed financial reports, including profit margins, channel performance, and cost of goods sold.
What do users say about A2X?

Users save time on accounting and find good accuracy in data imports.

A2X user review | Source: G2

Shipping automation

7. Aftership

AfterShip is an ecommerce shipment tracking platform that simplifies shipment fulfillment to improve post-purchase customer experience. It brings multiple shipping carriers to one platform, allowing you to choose a reliable provider and fulfill orders. Further, it also creates branded shipment tracking pages for users to track their orders easily.

Key automation capabilities
  • Facilitating shipping fulfillment via any carrier
  • Creating branded pages for shipment tracking
  • Automating delivery notifications about shipments
  • Managing returns
  • Providing shipping performance insights 
What do users say about Aftership?

Users particularly highlighted excellent customer support and easy tracking of orders. 

Aftership user review | Source: G2

8. ShipStation

ShipStation is a cloud-based shipping platform that focuses mainly on order fulfillment. It connects to all your sales channels, imports orders, and helps you choose the right carrier to process them. It also supports bulk-order updates to make order processing as simple as possible. 

Key automation capabilities
  • Importing order data from all sales channels
  • Auto-initiating shipping process by pre-setting carriers
  • Tracking shipments in a consolidated dashboard
  • Syncing inventory levels across all sales channels
  • Providing shipping performance insights 
What do users say about ShipStation?

Users find a vast range of integrations from multiple marketplaces to shipping carriers helpful.

ShipStation user review | Source: G2

Customer support 

9. Zendesk

Zendesk is a cloud-based customer service and support software platform that helps companies improve customer interactions and streamline support operations. It organizes all customer queries as tickets for easy tracking and provides live support for quick turnaround. 

Key automation capabilities
  • Managing customer queries as tickets for easy organization and tracking
  • Automating routine customer support tasks such as ticket routing, notifications, etc
  • Embedding live chat for 24/7 support
What do users say about Zendesk?

Users appreciate having all customer queries in one place, automations, and integration with Jira.

Zendesk user review | Source: G2

10. Gorgias

Gorgias is an AI-driven customer experience platform designed for ecommerce businesses. It helps companies provide efficient and personalized support by bringing all touchpoints (email, voice, SMS, live chat, and social media) into one platform. It further offers AI-powered chatbots that can automatically handle some basic customer support tasks and respond instantly to common questions.

Key automation capabilities
  • Managing customer queries as tickets for easy tracking
  • Automating routine customer support tasks such as ticket routing, notifications, etc.
  • Supporting email, chat, voice, and social messaging communication channels
  • Adding AI-powered chatbots to answer common questions
What do users say about Gorgias?

Users like macros (pre-made responses) and how they integrate all channels into one platform.

Gorgias user review | Source: G2

Customer reviews

11. Yotpo

Yotpo is an ecommerce marketing platform that helps you collect user-generated content, such as ratings and reviews, to drive sales and build brand loyalty. It automatically sends feedback requests to customers and encourages them to share photos, videos, and reviews. 

Key automation capabilities
  • Sending review requests via SMS to customers
  • Sending follow-ups on review requests
  • Offering instant rewards or loyalty points for dropping reviews
What do users say about Yotpo?

Users appreciate getting review collection, user-generated content management, and loyalty programs on one platform. 

Yotpo user review | Source: G2

12. Stamped

Stamped is another ecommerce automation platform used to collect reviews and user-generated content. It helps brands increase their sales by collecting social proof for their products, which helps to instill more trust in customers. 

Key automation capabilities

  • Sending review requests via email, SMS, or Facebook
  • Collecting visual user-generated content (UGC)
  • Running loyalty and referral programs

What do users say about Stamped.io?

Users appreciated advanced AI features and excellent customer support. 


Stamped.io user review | Source: G2

5 Reasons to Invest in ecommerce automation

Ecommerce automation software helps with the below advantages that can scale business revenue:

1. Run personalized marketing programs to boost conversions

Personalization is a key to conversions. Seven out of ten business leaders are ramping up their investments in personalization programs globally. Ecommerce marketing automation software like Omnisend and product search software like Bloomreach simplify personalization for businesses. These two solutions help give relevant recommendations to customers and run personalization programs at scale. 

2. Save time on accounting tasks to close books on time

Bookkeeping is challenging for ecommerce businesses when dealing with multiple sales channels, taxes, chargebacks, refunds, and operational expenses. An ecommerce accounting automation software like Webgility acts as a bridge by bringing data from all frontend platforms into your accounting solution. It also automatically calculates taxes and builds reports. You can easily save 10+ hours per week on these bookkeeping tasks alone and close your books on time.

3. Offer faster shipping fulfillment to win customer trust

63% of consumers expect two-day delivery, and 69% are ready to pay more for next-day delivery. Fast shipping is crucial for a good customer experience. Shipping fulfillment automation solutions like Aftership streamline the shipping process and expedite order delivery time. It provides multiple shipping carriers in one platform, allowing you to choose a reliable provider for faster shipping.

4. Automate customer support to reduce turnaround time

46% of customers expect companies to respond in less than four hours, while 12% expect a response within 15 minutes or less. An AI-based customer service platform like Gorgias helps to meet these expectations. For instance, AI-powered chatbots generate automated responses to customer queries and streamline customer service to optimize turnaround time.

5. Run UGC marketing at scale to build social proof

90% of customers trust branded content from actual users over influencers. You need a proper system to collect user-generated content, as it’s a strong catalyst in pushing sales. And that system is customer review software like Yotpo or Stamped. It gives a nudge to users to drop reviews. 

Automate accounting and financial reporting with Webgility

Take advantage of ecommerce automation software to optimize marketing, operations, and accounting. 

Webgility is the #1 QuickBooks connector for multichannel ecommerce businesses looking to streamline their accounting process. Our seamless integration with QuickBooks saves admin time and reduces order processing time.

Source: G2

Our customer support team also helps you with smooth implementation along the way. Also, we have transparent and affordable pricing plans (Starting as low as $49) built for every size and complexity of the business.

Take a quick demo to see all the features in action.

Frequently asked questions (FAQs)

What are the factors to consider when selecting automation software?

The checklist below will help you choose the right ecommerce automation software:

  • How many sales channels does it support?
  • Does it allow for bi-directional data sync for consistency?
  • Does it offer reliable customer support?
  • Does it have advanced AI features?
  • Can it be integrated into your current tech stack?
  • Does it have adequate reporting capabilities?